Coca cola competitors are mainly dealing with nonalcoholic beverages. Cocacola is one of the largest beverage companies with a diversified geographic presence. Cocacola is one of the most globally active international companies, deriving 80 percent of its sales from outside the u. Organizational culture of cocacola company the cocacola company shows its organizational culture through the following indicators as they are found in their company webpage. The coca cola brand is globally valued and recognized. Read the latest company statements and press releases to stay up to date on the latest from the cocacola company, its portfolio of brands, employees, and communities. Explore the wide variety of products and beverages that the coca cola company has to offer. Print your org chart in pdf cocacola org chart download your org chart in excel cocacola org chart cocacola org chart with its 37 subsidiaries 38 org charts title name move.
Francisco crespo, svp and chief growth officer at the cocacola company, doesnt just provide. They involve combining flexibility of decision making, and the sharing of best. Coca cola swot analysis 6 key strengths in 2020 sm insight. This paper focuses on the organizational structure of the cocacola company and its comparison with other types of organizational structure, defining the influence that the organizational functions and organizational design make on the organizational structure of the chosen company. The cocacola company the cocacola company is a beverage company, manufacturer, distributor, and marketer of nonalcoholic beverage concentrates and syrups. For instance, the existing organization structure in coca cola stimulates the enthusiasm of employees and the unified stakeholders who jointly strive to achieve the goals that have been set by the companys management team. Coca cola currently owns and markets more than 500 beverage brands anonymous, 2010, including waters, sports and energy drinks, juices, tea and coffee, which are distributed in over 200 countries throughout the world. The company is best known for its flagship product cocacola, invented by pharmacist john stith pemberton in 1886. Cocacola has more than 700,000 system employees, including. Coca cola company concept in this case study of the coca cola corporation coca colas corporate identity will be. Each division is a group of resources and operations that represent a product category, such as resources and operations for the production, distribution, and sale of. Atlantabusiness wire the cocacola company today announced a new. Coca cola s organizational structure 918 words 4 pages.
Cokes corporate structure is broken into 6 operating segments. In addition to its coca cola brand, coca cola company offers 500 beverages and non beverages brands in about two hundred countries. And with more than 120 years experience of extraordinary success, they know how to focus our efforts and achieve what we set out to do. The coca cola company is a big company that carries different products that a lot of people like. Its the largest manufacturer, distributor and market of nonalcoholic beverage around the world as well as among the largest cooperation in the united states. Coca colas organizational development problem and recommendations 2204 words 9 pages introduction cocacola is the worlds biggest beverage company that manufacturers, retails, and markets nonalcoholic beverages. Opinions expressed by forbes contributors are their own. A global and local strategy the cocacola company is the worlds largest beverage company and is the leading producer and marketer of soft drinks. Daily and routine decisions are made by the line managers at the middle level. A organizational chart showing coca cola business structure. The coca cola company structure is a combination of both the mechanistic and the organic model working together,the most area of concern n the coca cola company is on the responsiveness dawson and halpert,2009. Organizational components of the coca cola company.
Creatinganeffectiveorganisationalstructureacocacol business. Cocacola also competes with numerous local firms in the various geographic areas in which they operate. Cocacola streamlines organizational structure reuters. The coca cola companys organizational structure has the characteristics of two models. The cocacola company owns four of the topfive selling softdrink brands in. We have drinks and beverages for everybody and every occasion. The coca cola companys organizational structure consists of a board of directors, elected by the shareholders, that has final decisionmaking power in the running of the company. Introduction1 environment2 organizational culture3 sr an ethics4 organizational strategies5 organizational structure and design6 human recourses management 3. This report is an analysis of the strategy used by the cocacola company.
Coca cola is a global company that operates on a local scale. The cocacola companys organizational structure consists of a board of directors, elected by the shareholders, that has final decisionmaking power in the running of the company. You can view the trefis interactive dashboard cocacola revenues. Cocacola organizational chart by elisabeth lechner on prezi. To reflect on the above statement, the coca cola company will be examined to demonstrate just how important these areas are in planning, development and defining of business strategies coca cola consolidated, 2010, annual report.
Cocacola femsa announces new business structure and. The organizational chart of cocacola displays its 444 main executives including james quincey, john murphy and brian smith. Jan 15, 2020 the organizational chart of cocacola displays its 444 main executives including james quincey, john murphy and brian smith. The coca cola company has the financial capacity to put at equilibrium standardization and mutual adjustment. Bozer, president of the cocacola companys eurasia and africa group, has spent his career demonstrating how a large international company can build a strategy and structure itself to compete in emerging markets. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Our bottling partners combine the concentrates with still andor sparkling water. Cocacola india announces new organization structure new structure is in keeping with economic reforms that will make india a single national market gurgaon new delhi, january 19, 2017.
This article is about these functions in the globally recognized leader in the food and beverages industry, cocacola. Because of this, coca cola has come up with long term objectives. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern world. Coca cola organisational structure and theories uk essays. Invented by pharmacist john stith pemberton in 1886, coca cola is known for its prize beverage product the cocacola company, 2014. Organizational culture of coca cola company according to needle 2004, organizational culture is a representation of collective beliefs, values and principles of members of an organization. Orgnisational theory or ot is the amalgamation of many theories and approaches to an organizational study. The company organises and structures itself in a way that refl. This case study illustrates the way in which the company has built an organizational structure that is robust and yet also flexible enough to meet these particular requirements. When the coca cola company tend to bring nourishment, worth, happiness. Divisional form centralized functional departments bottling investments group big multibillion dollar bottling business owned by the company operations in 5 continents representing. Vertical expansion along the value chain organizational model hybrid structure mixing elements. The regional companies of cocacola serve to connect with the people in each region by evaluating consumers attitudes and perceptions. Coca cola organizational values and ethical decision making roland w.
With your download, get the 27 best papers relevant to this one, including 20 top related papers. The organization is more centralized, but there have been moves to change to decentralization in order to meet the everchanging needs and demands of consumers. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. What is the organizational structure of the cocacola company. General and specific factors economic competition 4. Coca cola is a retailer, marketer and manufacturer of nonalcoholic drinks and is known worldwide for it coca cola beverage. Communication and organizations cm9002 organizational communication case study. Members of senior management and a number of standing committees carry out the decisions of the board of directors. The advantages and disadvantages of the of coca cola. Understanding cocacolas business model and performance.
Jul 30, 2012 reuters coca cola co announced a new operating structure on monday, dividing its global business into three main units and giving two executives much larger roles. Board leadership structure with a combined chairman and chief executive officer, alongside a strong lead. Cocacola makes management, organizational changes atlanta. Leadership can be defined as a trait to motivate and empower others by taking up responsibility of a task and turn a vision into reality northouse, 2015. Cocacola india announces new organization structure. What is the organizational culture at the cocacola. While many view our company as simply cocacola, our system operates through. With your download, get the 21 best papers relevant to this one, including 20 top related papers. How division of work is related to strategy within the coca cola company the main strategy of coca cola is to globalize their products while also creating a local structure in each country. The companys significant competitors are pepsico, dr pepper snapple group, and nestle. You can edit this organizational chart using creately diagramming tool and include in your reportpresentationwebsite. Thus coca cola bottling plant moved in europe and asia with the us army. An organizational structure describes how activities are coordinated, allocated and supervised so as to achieve the goals and objectives of an organization. Also, what type of corporate structure does the coca cola company ko, not coca cola enterprises have.
The coca cola companys structure is a hybrid of both mechanistic and organic models. The coca cola company is a delaware corporation with its headquarters in atlanta, meaning that its incorporated in delaware and registered as a foreign company in georgia. The cocacola company deals with beverages commodity by manufacturing and thereafter. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Ware mgt521 march 27, 2012 david aiken coca cola organizational values and ethical decision making coca cola, we aim high. The cocacola company announces new international structure. This is a study that can be based on individuals or at times groups. The criteria can be found in the carbon accounting manual. Aug 16, 20 organizational culture of coca cola company the coca cola company shows its organizational culture through the following indicators as they are found in their company webpage. Leadership strategy of cocacola company limited premium. Organizational structure of coca cola company the coca cola company realizes that it needs to be able to meet the ever changing demands of its customers.
The cocacola company is truly global, and its main product is recognised and. The organizational chart of cocacola amatil displays its 23 main executives including alison watkins, martyn roberts, peter west and chris sullivan. Organizational theory a case of coca cola 282 downloads 10 pages 2,389 words add in library click this icon and make it bookmark in your library to refer it later. Get an answer for what is the organizational culture at the coca cola company. This is why the company pushed towards decentralization in the nineties, and even more so recently. Cocacola organizational culture coca cola company 1. Johannesburg, south africa, 27 november 2014 the cocacola company nyse.
The regional companies of coca cola serve to connect with the people in each region by evaluating consumers attitudes and perceptions. Before getting into the detailed analysis of coca cola and its relationship with organizational environment, we will first get the idea of organizational theory. Cocacola femsa or the company, the largest public bottler of cocacola products in the world in terms of sales volume. Mar 01, 2014 cocacola is tall in terms of organizational complexity. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Pdf strategic marketing plan for cocacola 2016 researchgate. Coca cola company is the largest beverage company in the world. Pdf as a chandler founded the coca cola company back in 1886 and it is. Factors influencing strategic change management practices at. Cocacola is controlled through a vertical hierarchy, with decisionmaking authority residing with the companys upper management. Choose two of the four organisational theory perspectives and discuss how and why they provide us with alternative ways of understanding and analysing coca cola and its relationship with its organisational environment.
Coca cola matrix organization structure free essays. At the beginning of world war ii, coca cola ensure that every soldier can get a bottle of coca cola by 5 cents in anywhere around the world no matter how much it costs. In this chapter, we will take a case study of one of the worlds largest cola maker, coca cola, to understand the importance of organization design. Ko is a total beverage company, offering over 500 brands in more than 200 countries and territories. Cocacola beverages africa merger press release final iii ab inbev. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Read the latest company statements and press releases to stay up to date on the latest from the coca cola company, its portfolio of brands, employees, and communities. Introduction cocacola is a manufacturer, beverage retailer, and marketer of nonalcoholic beverage concentrates and syrups. The coca cola company, founded in 1886 in atlanta, the united states, is the worlds largest nonalcoholic beverage company. More specifically, merger and consolidation have been prevalent in the soft drinks market. It is home to more than 500 beverage brands, some 20 of those billiondollarbrands, including four of the top five soft drinks. The basic plan of the coca cola company is very simple, concrete. Cocacola organizational behavior organizational behavior can be termed as the systematic study as well as the careful application of knowledge of how people act in an organization hatch, 2006.
The advantages and disadvantages of the of coca cola company. Cocacola overview the cocacola company was founded in 1886 and over years later it is currently the worlds largest beverage company. In partial fulfillment for the award of the degree of. Cocacola india announces new organization structure coca. Creating an effective organisational structure a cocacola. In addition to the companys cocacola brands, our portfolio includes some of the worlds most valuable beverage brands, such as ades. A global and local strategy the coca cola company is the worlds largest beverage company and is the leading producer and marketer of soft drinks. Provide an overview of the coca cola company organization the cocacola company happens to recharge every person it touches. Aug 06, 2015 cocacola bottling giants to merge cocacola co. Samsungs organizational structures main characteristic is its producttype divisions. Jan 14, 20 how division of work is related to strategy within the coca cola company the main strategy of coca cola is to globalize their products while also creating a local structure in each country. The structure defines how an organization exercises authority through allocation of management responsibilities. The cocacola company has been under the leadership of kent muhtar, as its chairman and ceo since april 23, 2009.
The cocacola companys structure is a hybrid of both mechanistic and organic models. Jan 19, 2017 new structure is in keeping with economic reforms that will make india a single national market. What is the organizational structure of the cocacola. Short overview of coca cola cocacola is a carbonated soft drink sold in stores, restaurants, and vending machines all over the world. According to the companys 2015 10k annual report, it has a single class. For complete information regarding our financials, see our periodic filings. The cocacola formula and brand was bought in 1889 by asa candler who incorporated the cocacola company in 1892. By continuing your navigation, you consent to their use. How management functions are performed at coca cola planning the vision of the coca cola corporation is to become the biggest and the best anchor bottler in the world and its mission is to refresh everyone which guides its management team in the planning process. An infamous example of a big corporation facing disastrous consequences from making frequent shifts in its organizational designs is coca cola. Organizational culture of cocacola company analysis.
The cocacola company is the world leading beverage organization in manufacturing industry with a history of 126 years, operating in more than 200 countries worldwide cocacola is the worlds most valuable brand in which the company features 15 billion dollars brands that includes diet coke, cocacola zero, sprite, fanta, minute. Before the implementation of the strategies, it may be important to ensure that the strategies are corporate culture. Coca cola co ko divisions, quarterly segment results. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern world carroll, 2006. Cocacolas organizational structure can best be described as a global geographic divisional structure. Cocacola is tall in terms of organizational complexity. The cocacola brand is globally valued and recognized. Capital structure analysis coca cola analysis essay sample.
After a brief introduction, where i detailed the structure of the report and the methodology, the report began with the analysis of the complementary components, starting by looking at the organizational design, then describing the. Organizational structure of coca cola company the cocacola company realizes that it needs to be able to meet the ever changing demands of its customers. It is a product of factors including product market, history, strategy, technology, styles of management, types of employees, and national culture. I know pepsico is a prospector, what type is coca cola and explain in detail why. The cocacola company can be looked upon as a global business that operates on a local scale and this has been possible because of the cocacola system that includes the company itself and its more 250 bottling partners across the globe. Coca cola competitors will include pepsi, nestle, and dr. Aug 25, 2011 cocacola femsa announces new business structure and organizational changes mexico city, august 25, 2011 cocacola femsa, s. Organizational analysis the cocacola company introduction. In order to collect primary data, interview guide was designed with 20 questions to establish the factors influencing strategic change management practices at coca cola company in kenya.
Indra nooyi has been pepsicos ceo since 2006 pepsico, 2012c. The paper contains a detail analysis of organizational behavior discussing issues facing cutting age organizations on leadership behavior, organizational effectiveness, organizational structures and. How management functions are performed at coca cola. Because of this, cocacola has come up with long term objectives. Discuss about the leadership style at coca cola company. Cocacola india today announced a new organization structure in keeping with economic reforms that have the potential to convert india into a single national market.